Schwarzkopf appoints Sofia Vergara as its Global Ambassador.

Schwarzkopf appoints Sofia Vergara as its Global Ambassador.

At the age of 51, Sofia Vergara is sharing insights into her hair journey upon arriving in Hollywood approximately two decades ago. Originally from Barranquilla, Colombia, she relocated to the U.S. in her early 30s. Despite being a natural blonde, Vergara discovered that her appearance didn’t align with Hollywood’s perception of Latina women when she began seeking opportunities. She noticed a preference for a more brunette portrayal, contrasting with her natural hair color. It posed a challenge as they found themselves somewhat puzzled, like, ‘This woman sounds like a Latin woman but she’s blonde.’

Schwarzkopf’s campaign, “What Story Will You Tell?” goes beyond a mere tagline; its purpose is to encourage individuals to authentically present themselves and confidently embrace the narrative they wish to share with the world.

Schwarzkopf appoints Sofia Vergara as its Global Ambassador.
Schwarzkopf appoints Sofia Vergara as its Global Ambassador.

Vergara makes a point to wash her hair daily, finding it vital for a refreshing start to her day. She opts for mild formulas and ensures they are a staple in her travel essentials. Coconut oil is a must-have for her, as she has been using it since her youth. Occasionally applying it to dry hair proves beneficial, providing significant nourishment.

“Hair is a powerful form of self-expression. Being in the spotlight, confidence is everything and hair plays a big part,” said Vergara. “For me, becoming Schwarzkopf’s global brand ambassador is not just about endorsing hair products, it’s about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. We both believe in the power of hair and want to empower and inspire other women to take control of their narrative and express themselves through their hair.”

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